Chomsky vs. Twitter

Last time I wrote I threw in a quote by Noam Chomsky regarding the de-facto mental slavery we are subject to when powerful interests are allowed to dictate the narratives, the advertising, the media we consume. If you haven't come across Chomsky before I'm going to let you Google him, but suffice to say that I've heard him described as the most influential intellectual of the last fifty years (more than once). Chomsky writes passionately about the individual in the face of larger corporate, political and media influences. He is an advocate of individual action and thought free from coercion. 

I'm a fan of Noam, but in my reading for the last post I also came across some comments he made about social media and Twitter. It seemed he was not a fan of the brevity or relative flippancy of tweets and their limited character. He has also described in interviews a view that communication via devices tends towards the "superficial, shallow, evanescent" while Twitter perhaps "draw(s) people away from real serious communication". 

Let's face it, he has a point and in Noam's defense these comments were made around the same time Charlie Sheen was lighting up Twitter with a very dim bulb. At it's worst social media is people you've never met telling you they're hungry and then posting a picture of what they're eating (before anyone says anything I do realise that the worst is more like racism, sexism, trolls and attitudes best left in the middle ages). Beyond the shallow though Twitter et al. is also a democratizing force as it allows the audience to decide which voices are heard through comments, critiques and simply by ignoring the undesirable.

If we accept the premise that Twitter is often heavy with trivia and ephemera, this does not exclude the possibility for meaning within 140 characters. Brevity seems to be a particular bugbear for Chomsky as he feels it negates or sidelines controversial, non-mainstream discussion. But 140 characters is merely a window to another world that people may choose to explore at the cost of a mere click. Personally I am drawn back to tweeters who lead to me to more interesting information through links.

As a gateway social media has as many doors to Narnia as it does to last seasons Kardashian closet. The mere presence of crap does not negate it's power to distribute voices however. Just as the printing press gave us newspapers it also helped fill them with comics and personals. We have the opportunity to control the content as it evolves and part of that evolution is engaging, discussing and aggregating voices towards social causes. Daily people create their own content and distribute it via the interweb and social media is a resource they utilise to get word out.

Is there anything to say though?

Embedded in the technology is the mechanism that (hopefully) will see us guide this evolution towards a positive channeling of public voices; Twitter and other microblogging sites are equipped with functions to retweet, comment or simply stop following. While publishing may be free and easy, editing happens at the hands of the public at large. This means that the network of users vote with their 140 characters on whether an opinion expressed is viable. I wrote recently of my first experience with a truly abhorrent Twitter post and how at the hands of the 'Twitterverse' the poster was duly chastened. 

In one of the interviews mentioned above Chomsky describes a 'good public citizen' as one "who participates in the management of public affairs". Amongst the idle thoughts and tummy rumblings social media offers a platform for participation that is open and uncensored as yet. Entry criteria for participation is the possession of an online device, and this can be a steep price in some markets, as I've discussed in a previous post. This is changing though and with access comes a proliferation of new voices. For those that can afford it, this is cheap compared to running for office in a developed western democracy.

These technologies offer both shallow, narcissistic interactions and the potential to engage in the public sphere like never before. It requires a little creativity to straddle the line and becomes a daily commitment if you really intend to engage, but I've found it worth the effort. In a future where this technology will become second nature I wonder if our questioning it's validity at length (longer than the aforementioned 140) will seem quaint. Till then I choose to embrace the voice it affords me.