A tale of two headlines (or) I like my media independence a little less partisan please!

There's nothing like a light read or even a full on blog attack every now and then. Now I know the faint, familiar scratching of writing has been absent from these pages for many a week, so I thank all of you who've continued to check out the page and keep the flame alive.

My pen has not run dry, I've simply been a little distracted with other projects. Then there is also the issue of carving out a space for words and writing in my life. Virginia Woolf was not kidding when she laid out a room of one's own as a prerequisite for any scribe...
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As we speak I'm borrowing a few moments from another project to bash out a few thoughts because today I've been moved to write about writing, by another piece of writing I came across.

The Daily Telegraph for Monday, 5th August announced the impending federal election with the following headline...

"Finally you now have the chance to ... KICK THIS MOB OUT"

The editorial describes a litany of sins perceived to be attributable to the current government. Then goes on to make statements about what 'Australians' know and believe, presenting these tid-bits as fact and not (nearly impossible to verify) opinion.

Here's a little look at the offending cover...

But am I just being over-sensitive? I mean what's the big deal about a newspaper that doesn't particularly like the PM and wants to see him gone?

Well let's presume for a moment that not all Australians of voting age with democratic intentions are as well read as you and I. Perhaps they don't trawl through various media services and social media digesting opinions and critically appraising the information they encounter. Let's presume that some Australians get their news from only one or two sources.

Suddenly independent, balanced reporting starts to look pretty important.

When a news service decide to run opinion as front page news it begins to look suspiciously like campaign material. Publishers are tasked with avoiding this, in fact The Daily Telegraph has a code-of-conduct that includes amidst it recommendations:

• "Editorial employees and contributors should be open-minded, be fair and respect the truth."
• "Facts must be reported impartially, accurately and with integrity."
• "Try always to tell all sides of the story in any kind of dispute."

Today's headline does not come across as open-minded, impartial or fair. It offers truth up to a certain point by mentioning that an election has been called, only to then lean on speculation and opinion. All of these are fine when presented on an editorial page within the context of a range of opinions, but on the front page?!

Savvy readers will not fall for these stunts, but then it is not savvy readers that The Daily Telegraph is pitching at. They are making a cynical attempt to manipulate those who are time poor and disinclined to read widely on the issue.

The antidote to these displays is to take the matter into your own hands and start a conversation with the people you meet. You will be unpopular with some, ignored by many, but ultimately you will have the opportunity to do what The Daily Telegraph seems unable to ... engage a range of opinion.